About
Our story
SEEWELL, a specialized wooden toy and children’s furniture factory.
Established in Yunhe County, Zhejiang Province, China in 2010.
The founder entered the toy industry in 1999, beginning his career as a production line worker before later
establishing SEEWELL. This hands-on experience shaped a clear belief that continues to guide our work today:
quality is the foundation of every factory.
From raw material selection to each production procedure, strict standards are applied throughout the
manufacturing process. Our focus has always been on building SEEWELL into a top-tier Chinese wooden toy
factory recognized for stable quality and reliable workmanship.
We believe that only through continuous refinement of craftsmanship can products achieve lasting quality and
durability — and only in this way can we earn and justify the long-term trust of our customers
Our Philosophy
We focus on creating wooden toys and children’s furniture that are safe, classic, and built to last.
Safety is always the starting point.
Designs are carefully evaluated for structure, materials, and daily use by children.
We pursue classic forms rather than short-lived trends, aiming for products that remain relevant across
generations.
Durability is achieved through thoughtful engineering, quality materials, and precise workmanship — ensuring
products that can be used, shared, and trusted over time.
Quality & Compliance
Stable quality is the result of experience, people, and process — not coincidence.
Experienced leadership
The founder has 27 years of hands-on experience in the toy industry, with a deep understanding of wooden productcraftsmanship, production processes, and quality control.This experience forms the foundation of our manufacturing standards.
A stable technical team
Our core technical and production team has worked together
for many years. Team stability allows consistent execution,
clear standards, and reliable output across different projects
and production batches.
Multi-stage quality inspection
Quality control is applied throughout the entire production process, including four key inspection stages:
- Incoming material inspection
- White body inspection (before finishing)
- Post-painting inspection
- Final product inspection
Each stage ensures potential issues are identified and corrected before moving forward.
Certifications
Factory Overview
A stable technical team
Dongguan Wellfine Silicone Produets Co.,Ltd, was established in 2011loeated in Shatian Town, Dongguan City, Guangdong Province, China.The company currently has more than 300 employees and a factory areaof over 30000 square meters, We specinlize in silicone babyproducts,household items, and pet produets, primarily eatering to majorbrands and Amazon customers, We offer OEM,ODM, and stock serviccs.
Our company is a technology-driven enterprise that integrates variousmolding processes, bringing together outstanding talents fromvarious fields within the indusiry, We specialize in design,development,produetion, and sales, Our factory is certified withBSCISEDEX1S0900l1$0900l quality and social responsibilitymanagement syslems, and we hold the slatus ofa national high-techenterprise, Our faetory is equipped with S0 hydraulie presses, ineluding10 machines with a capacity of500 tons or more, to meet therequirements for large-sized products, We also have malure liquidsilieone, solid-to-liauid. and iniection moldine workshons.
